Entertainment data experts have revealed just how much cash the Married at First Sight Australia 2024 cast is earning from social media, and damn, it’s a lot!
Since leaving the marriage experiment, this year’s participants have been very busy with speaking tours, nightclub appearances, merch lines and brand deals.
Using influencer marketing data analysis tools, experts at NZCasino have unearthed how much the former brides and grooms have made on social media.
Lucinda Light
Breakout star Lucinda Light has earned the most cash on social media out of all of her co-stars. At the time of writing, she has 643,000 followers, making her the most followed star of the season.
According to industry data, the self-proclaimed earth mama has made a whopping $221,374 from socials already.
Since leaving the show, she’s also embarked on a UK speaking tour, opened a subscription portal, and collaborated with many brands. And it’s what she deserves!
Eden Harper
Next in line is influencer Eden Harper, who’s estimated to have made $96,381 from social media.
Since filming wrapped, the recruitment manager has been working on launching a pet company, The Cub Shop, which she teased to her 242,000 Instagram followers.
She’s also been busy doing a number of brand collaborations across her various platforms.
Lauren Dunn
Fan favourite bride Lauren Dunn is said to have earned $93,037 from social media, making her the third-highest earner among the cast.
The PR and marketing consultant has signed on with a leading talent manager since leaving the experiment, and she’s been in talks with Channel Nine about future TV opportunities.
She’s also landed a number of exciting brand collaborations since filming wrapped and has also done a number of nightclub appearances.
Timothy Smith
Next in line is beloved groom Timothy Smith, who’s pocketed $88,022 from his socials.
Since leaving the show, the business owner did a tell-all interview with A Current Affair about his drug trafficking past.
He also made headlines when he sadly confirmed he was no longer friends with his on-screen wife, Lucinda Light.
But it’s unclear exactly where and how he’s made this lucrative amount.
Tori Adams
Controversial bride Tori Adams has made a cool $56,388 from social media.
Since her stint on MAFS, she’s dabbled in several brand deals and has supported her hubby, Jack Dunkley, as he opened his gym, AllBodz.
Sara Mesa
Not far behind is Sara Mesa, who has reportedly taken home $55,681 from her online presence.
Since MAFS, Sara has landed multiple brand collaborations and attended several club appearances.
She’s also landed a six-figure deal with her on-screen-turned-IRL bestie Lauren.
Andrea Thompson
Next up is Andrea Thompson, who’s made $46,229 from social media so far.
Since exiting the marriage experiment, the photographer has posted lots of wholesome content with her co-stars and has even teased future projects with Lucinda!
Cassandra Allen
Influencer Cassandra Allen has reportedly taken home $40,828 from social media.
Since the show aired, she has travelled to Fiji with 2024 intruder Michael Felix, and she’s continued to nab brand deals on the ‘gram.
Tristan Black
Loveable groom Tristan Black has pocketed approximately $36,970 from his online presence.
Since MAFS finished airing, the event manager has attended multiple club appearances and has been snapped hanging out with his co-stars, especially his bestie Timothy!
He’s also been busy working in her former career as a DJ, and we bet business has been booming since his time on the show.
Tim Calwell
Tim Calwell has made $36,199 from socials so far.
The former groom appears to still be working on his online drop-shipping businesses. He’s also been showing off his new bae, Barbara Griebeler—that is when he’s not shading his former TV wife!
Ellie Dix
Ellie Dix has taken home $35,749 from socials. However, it’s unclear where this income has come from.
Since leaving her cosmetic injector job after the clinic she worked at was attacked by trolls, she’s been travelling with her bae, Jonathan McCullough. And what a life!
Jack Dunkley
Villain Jack Dunkley has made $34,141 on social media since his time on MAFS.
Alongside opening his gym, the personal trainer has spent his time posting thirst traps on Instagram and proving that his relo with Tori is the real deal.
Jonathan McCullough
Jonathan McCullough has pocketed $29,062 from his social media presence.
The entrepreneur has been enjoying an extensive holiday with Ellie, and the pair recently attended one of Lucinda’s events in the UK.
Richard Sauerman
The show’s “oldest-ever” groom, Richard Sauerman, 62, has reportedly made $24,432 on socials since the show finished airing.
The motivational speaker has continued killing it in his professional life. He’s also started a new romance with Margie Hawker, and they even share clothes!
Natalie Parham
Despite only lasting five minutes on the show, Natalie Parham has made $17,745 from social media so far.
The bubbly bride has continued her job as a physio, and she’s also been snapped hanging out with several co-stars, including intruders Michael and Ash Galati.
Collins Christian
Season 11’s resident actor Collins Christian has pocketed $13,373 from socials.
Since being outed as a clout chaser on national television, the former groom has released merchandise with his infamous catchphrase, “What a day!” He’s also attempted to start a career as a TV presenter.
Ben Walters
Ben Walters has made the least money from social media out of his cast mates, taking home an estimated $7,908.
Since leaving the show, he’s hard-launched his relo with his new bae, Aileen, and posted a series of shady TikToks about his co-stars.
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