A Married at First Sight Australia talent manager has shed light on the “seriously heavy” conduct that makes it difficult for Nine to lock in sponsors for the 2023 season.
Filming for the tenth season is well underway, with the new participants saying “I do” across the country.
In early September, Yahoo! Lifestyle reported that Channel Nine bosses were struggling to sell advertisements for the series due to its scandals and cast affiliations with OnlyFans.
However, when approached by So Dramatic!, the network rejected the “utterly baseless claims”.
Now, as reported in episode 213 of the So Dramatic! podcast, a talent manager confirmed that brands are STILL concerned about contestants’ risqué careers.
“Some of our brand partners are begging us to check thoroughly on everyone associated with Channel Nine (MAFS in particular) as OnlyFans causes issues for family-focused brands they run,” they said.
Adding that it’s “not a stance against sex work”, the insider said that companies targeting families “can’t crossover” with NSFW content.
“Some seriously heavy sex acts are going on in the shadows,” they continued, before adding: “Some former contestants are cheapening the MAFS brand big time.”
One incoming 2023 contestant has already shut down their existing OnlyFans page by producers to thwart negative impacts on the brand and network.
What Were the Original Claims About Married at First Sight 2023‘s Brand Partners?
According to one Yahoo! Lifestyle source, Nine was missing out on a sh*t-ton of moola because MAFS is “too controversial for many family-friendly brands to be associated with”.
“The ratings may be great, but many big brands don’t want to go near Married At First Sight as it’s too controversial and doesn’t align with their values as a business,” the insider dished.
“The growing and highly publicised trend of past participants turning to porn and sex work is one of the main reasons many family-friendly brands are staying clear.”
However, Nine vehemently denied these claims when So Dramatic! contacted them for comment.
“Nine rejects the utterly baseless claims made by Yahoo! Lifestyle,” a spokesperson for the network said.
Want even more goss? Listen to episode 213 of the So Dramatic! podcast with Megan Pustetto below!
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