Insiders have revealed that Domenica Calarco has developed a PR strategy with experts to help her “pivot focus” following her fallout with Ella Ding and the demise of their podcast.
Following intense backlash about a podcast episode featuring Married at First Sight 2024 “villains” Jack Dunkley and Tori Adams, Domenica and Ella’s friendship — and partnership — crashed and burned.
The end of their bestie status also marked the cancellation of Sit With Us. It also appears to have marked a new chapter for Domenica, who is now reportedly positioning herself as a “full-blown mental health guru”.
Following a 21-day stay in a mental health facility, a brief hiatus from social media and a lavish Europe trip, Domenica is still facing backlash.
However, according to an insider, the reality star “hired a PR expert before she went into the [mental health] clinic” to thwart ongoing criticism.
“They’ve been advising her of what to do to turn this around,” they revealed in episode 419 of the So Dramatic! podcast.
“It was the PR person’s suggestion to go to some sort of clinic and play the mental health card because no one can continue to criticise her and it’s a good way to turn the narrative around.
“They’ve advised her to pivot the focus to her mental health journey.” Interesting…
The source said that all of Domenica’s mental health content “has been written by someone else”.
“She’s paying them a lot of money,” they said. “But it’s probably smart because she would have absolutely cooked it on her own.”
PR expert plans strategy for ‘mental health guru’ to be Domenica Calarco’s ‘identity’
According to the insider, Domenica‘s new PR aficionado is “helping her transition to a mental health expert kinda thing”.
“They advised that this more positive path will make people forget about her past indiscretions and take the attention away from it all,” they explained. “They’ve made a full rebrand strategy for the next few months.”
Apparently, Domenica’s recent appearances on The Morning Show and Tammin Sursok‘s The Sh*t Show podcast were organised by the PR rep.
“They reached out to a number of outlets and podcasts offering Domenica up for interviews to talk about her mental health,” the source continued.
“She doesn’t have much else to talk about so they’re planning for this mental health stuff to be her identity for a while now.”
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