Married at First Sight Australia 2024‘s Ridge Barredo is capitalising off his Z-list fame by dropping “Deece” merch and we actually don’t hate it.

The intruder groom is famous for using the catchphrase “Deece”, which can be loosely translated to “decent”.

And like any smart MAFS contestant, he’s looking to make big bucks off his lad-ism by releasing a “Deece” clothing line.

ridge barredo married at first sight
Married at First Sight Australia 2024’s Ridge Barredo is dropping “Deece” merch. Source: Nine

“He’s releasing crop tops, shirts, hoodies, the lot,” one source told Chattr. “Everything’s printed and ready to go. He isn’t messing around.

“He’s ready to strike while the iron’s hot and will be launching the line very soon.”

The 27-year-old also gave fans a preview of his clothing line at the NOVA MAFS dinner, wearing a “Deece” shirt under his blazer.

mafs ridge deece merch
Ridge debuted his “Deece” line at the NOVA MAFS dinner. Source: Instagram

What does MAFS’ Jade think about Ridge’s ‘Deece’ merch?

According to Chattr, Jade Pywell, who wasn’t too keen on the “immature” catchphrase when it was first uttered at her wedding, is stoked about her hubby’s fashion line.

Jade’s proud of him and loves the idea. She wears the women’s line constantly,” one source dished.

mafs jade ridge
Jade Pywell is “proud” of Ridge’s business move. Source: Nine

Ridge isn’t the only MAFS star to capitalise off an iconic phrase, with alum Alyssa Barmonde releasing “I have a child” merch in 2023.

Want even more goss? Listen to the So Dramatic! podcast with Megan Pustetto below!

Know something that we don’t? Spill the tea here!

Get the tea first! Follow So Dramatic! on Instagram and tune in on Mondays to get your reality tea fix with the So Dramatic! podcast with Megan Pustetto.