Channel Nine is scrambling behind the scenes of Married at First Sight Australia 2024 after two participants went rogue by hard-launching their relationship.
The 11th season of the marriage experiment isn’t set to premiere until January 29. However, it seems some incoming stars can’t wait to share their love with the world.
Per Yahoo! Lifestyle, network executives are fuming that one duo threatened to “ruin the whole show” by making a public appearance at Burleigh Pavilion on the Gold Coast in December.
According to a source, Nine is implementing new plans to “silence” the MAFS couple following their “bold move”.
“They must know they are breaking their signed agreement with the Nine Network,” the insider told the outlet.
“No one’s more happy for contestants to actually find love but they are going to need to be more secretive for now and keep their time on the show hidden from the public.
“These 2024 contestants have all completed filming for the eleventh series and while some may have walked away with a loving relationship, others have been left to lick their wounds. Either way, they have signed contracts forbidding them from ruining storylines.”
Why Married at First Sight 2024 stars will find it ‘hard to stay quiet’ under contract
The insider went on to say that some of the Married at First Sight 2024 contestants will struggle with their non-disclosure agreements. Because put simply, they’re thirsty AF!
“We all know this show attracts a breeding ground of influencers who want to launch lucrative social media deals. It’s not a secret pathway to fame and fortune,” they continued.
“The casting producers know that and they often find singles that have a certain look, which goes hand in hand with the influencer world. Someone willing to put their personal life on Instagram is probably not going to mind sharing their love lives on TV.”
The source added: “The issue is finding these sorts of Aussies that will do all of that but then keep their mouths shut for a few months. That’s the tricky part.
“They are all so excited to see how they will go with their fifteen minutes of fame and they know over a million people are about to join their lives. It’s pretty exciting stuff.”
Channel Nine holds ’emergency meeting’ to combat rogue Married at First Sight Australia stars
Adding that the upcoming season is the “juiciest” yet, the MAFS insider said Channel Nine held an “emergency meeting” to keep details under wraps following a “secret party” held by contestants.
“The producers’ threats to put a stop to their blue ticks, access to professional photos and TV and radio interviews haven’t worked with these couples, and Nine will look at coming up with a new plan in the coming weeks,” they dished.
While “no one has been sued yet” for breaching contracts, it isn’t off the table.
“As control is getting harder to manage maybe all it will take is one person to be made an example out of.”
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