Love Island Australia 2018 star Cassidy McGill has been dumped by multiple brands following her recent white powder photo scandal.
ICYMI: The 27-year-old influencer issued an apology after accidentally uploading a photo of a plate with lines of white powder and a rolled-up fiver to Instagram on December 28.
As revealed in episode 243 of the So Dramatic! podcast, LoveHoney has “suspended future contracts” with the reality star.
“While Cassidy McGill isn’t currently and hasn’t previously been a Lovehoney ambassador, she has been engaged to endorse Lovehoney products in the past,” they said in a statement to So Dramatic!.
“As a result of Cassidy’s recent actions, we have reviewed and suspended future contracts with her to ensure those we work in partnership with appropriately reflect our brand values.”
Followers also noticed that the influencer’s latest paid partnership with Pure Tan had been removed from both their and Cassidy’s accounts.
JS Health Vitamins haven’t yet confirmed if they will be parting ways with Cassidy. However, in an exclusive statement provided to So Dramatic!, they said that were “saddened by the whole situation.”
“At JSHealth we do not tolerate illicit behaviour. Our team are dealing with this internally,” the statement read.
Coincidentally, JS Vitamins were also forced to sever ties with ambassador AFL WAG Nadia Bartel after she was caught up in a similar white powder scandal of her own in September 2021.
Love Island’s Cassidy McGill is in therapy following backlash over the white powder photo scandal
In an Instagram post on January 10, the reality star admitted that the aftermath of the scandal had been “pretty rough” and she’s now in therapy to cope with her mental state.
“I’ve been focusing on dealing with weaknesses in my mental state that revealed themselves when I was at my lowest,” she explained.
“I genuinely thought my mental health was in better condition. I’m in consistent therapy to make sure I can cope in the future.”
Cassidy added that comments from trolls had been “awful” following the saga.
“I’m human, I made a mistake. Choosing to harass and bully a stranger online isn’t kind,” she added.
Love Island’s Cassidy McGill apologises for accidentally sharing a selfie with a bag of white powder
After receiving backlash for the shocking post, Cassidy took to Instagram on January 3 to address the situation and apologise.
After admitting she “made a mistake”, she insisted that the behaviour was “out of character” for her.
“I’m truly sorry to have let you all down. I am sorry to my friends, family and my team and the brands I represent,” she wrote in the lengthy post.
“I hope over time I can earn your trust and respect back.”
So Dramatic! has reached out to Cassidy as well as a number of brands who have worked with her for comment.
Want even more goss? Listen to episode 243 of the So Dramatic! podcast with Megan Pustetto below!
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